Subject – Consuming mass media is a video art piece that brings to light societies over consumption of media through a smartphone. The video starts out of the artist eating a sandwich but the video is in reverse so it is like the sandwich is coming out of him. After the first part is done it cuts to the making of the sandwich. It copies off of popular YouTube cooking videos and shows what was really in that sandwich.
Content – The meaning of this piece is pretty straightforward. The artist is bringing to light of our over consumption of media and our usage of smartphones. In the beginning of the video the artist edited it with him eating the sandwich in reverse implying the media is coming out of him just as much as he consumes it. The second part of the video is very interesting as he copied the style of YouTube cooking videos to show the making of the sandwich. These types of videos get millions of views and it was smart to take a format of something popular to bring awareness to the peoples eyes.
Aaron & New Media Art 